Museum of Pop Culture

When Algorithms Curate Culture, What Do We Lose?

Michele Y. Smith, CEO of Seattle’s Museum of Pop Culture (MOPOP), examines how A.I.-driven curation is reshaping what we watch, listen to and value, and what’s being lost in the process. Smith argues that while algorithms can organize content, they can’t preserve the accidents, contradictions and context that make pop culture meaningful.

By Michele Y. Smith

Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his expertise in olfactory neuroscience and A.I.-driven fragrance design, Wiltschko explains how intentional scent can transform ordinary customer experiences into lasting emotional connections and that controlling a brand’s olfactory identity is a critical lever for loyalty, memory and long-term growth.

By Alex Wiltschko

These Are the World’s Most Visually Stunning Museums

Consider this list of the most beautiful cultural institutions not an exhaustive register but rather a starting point.

By Christa Terry

MoPOP’s Michele Smith Has Pop Culture in Her DNA

By Christa Terry

Museum of Pop Culture

When Algorithms Curate Culture, What Do We Lose?

Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy

These Are the World’s Most Visually Stunning Museums

MoPOP’s Michele Smith Has Pop Culture in Her DNA

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